13/11/2009



#DIGC101 Second Reflection Essay

How important is self presentation in Social Networking Sites?

The creation of my web project incorporated creating an online persona through a Social Networking Site. They way I chose to present myself offered up some characteristics that are uniquely found only in these Social Networking Sites. Through presentation I was able construct a completely fiction identity, piecing together all the traits I wanted, putting me completely in control. Through use of Social Networking Sites I joined a community that gave my persona the needed audience and link to other users of the Internet. At my disposal was a variety of way to present my blogger and that is what makes the Internet unique. The ability of a user to be able to produce and control the content in certain areas of the medium, like Social Networking Sites.

The way we use the Internet has changed culturally, due to the establishment of Social Networking Sites. The function and the way users, use Social Networking Sites doesn’t differ that much to other functions the Internet already offered. To keep in touch with some one on the other side of the world we could send them an email, now we comment on their profile. To chat with someone in different time code we could have always used instant messaging, now users tend to favour Facebook chatting. In fact all the functions on most Social Networking Sites, aren’t relative new technologies, rather they incorporate the idea of combining all these uses of the Internet into one platform. Certain Social Networking Sites however offer a new element to interaction; the way users are able to present ones self. On the Internet anyone can be anybody and Social Networking Sites have just added to this point. Anyone can take on any form of identity they wish. From creating a profile of the opposite gender, to just simply choosing the best profile picture to represent ones self.

Social Networking has the ability to establish online communities. Users are often drawn together by common thoughts, views or even interests. Users can control what communities they established themselves or their online identity with. This often defines the presentation one puts forward for them self on the site. For example to belong to the Movie reviews community often show that the users has a strong interest or passion in reviewing movies. The platform of the Social Networking Sites then links the member to the users who also enjoy reviewing movies or who would like to view their similar content. It is a platform of interaction, but at the same time it can be a way to define the identity of the users.

Social Networking Sites also allow people to present themselves in either a public or private ways, and sometimes not in the initial use the identity was generated for. There has been some argument over the relationships between Social Networking Sites and ones occupation or job. For example should “the way one person chooses to represent themselves in one online community affect the way they are preserved in the real community”. When going for a job interview at a childcare centre, should it matter that the applicant is an online metal fan. Should information be used to define someone, if it was never really conesentully given. Social Networking Sites can also link people to all areas of their personality that they present differently to different real life communities. A simple goggle search should allow someone to see all the pictures (profile picture at minimum) that people choose to present themselves with in Social Networking Sites. It has blurred the lines of public and private information, claiming that no content is really private on the Internet. As technologies have allowed the line between business and home to blur, this brings up the argument that when you physically leave the workspace, you can still be held as a reflection upon the business. That means if someone chooses to take part in an unethical online community that for example encourages pedophilia or anorexia, than should that presentation then be able to be reflected back to others they represent i.e. their employers.

Online communities within Social Networking Sites also have cultural impacts. Using the example of Facebook, arguably the most popular Social Networking Sites today, it has managed to re-define the word ‘friend’. As we today see the term friend now as a figure rather than a close companion, due to a sort of cultural practice of collecting ‘friends’ on Facebook. The more friends someone has does not always mean they are better off, it now means more numbers within a certain categories of cyber popularity. It comes back to the way people choose to present themselves online. Just because someone has hundreds more friends than someone else doesn’t necessarily mean people see them as a better companion, rather that now people see that this person is just more connected to others within this community. One who is seen to have lots on social connections with others is classed as being more popular or more successful on Facebook. The same can be said to the cultural stigma surrounding young children and online networking. It is also seen as culturally inappropriate for young children (under the age of about 10) to have their own Social Networking Site like Facebook or Myspace. This is because children are seen as to vulnerable and innocent to the world of online networking, yet over a vast majority of the world population use this as a means of communication (Wheeler, 2009). It is almost the equivalent of saying that to protect children they shouldn’t talk out loud, just incase on day the talk to the wrong person.  It is the way users are presented. A child under ten could create an account and say they are over 30 and form several adult relationships with others, again it is just the age number they choose to present to the community that they are judged on.

As forms of social media and user-generated content sites began to grow in popularity, “websites focused on media sharing began implementing Social Networking Sites features and becoming types of Social Networks themselves” (Boyd and Ellison, 2007). Some examples of these computer mediated relationship forming in sites that where social networking probably wasn’t the first function include the likes of Flick.com. Photo users were drawn to similar photographic interest and bonded, or created a community. Others also include the relationships form in YouTube.com, over video sharing and commenting and LastFM.com, which discusses radio listening themes of another media.

Online Communities with Social Networking Sites can contain certain amounts of anonymity. There will always be a certain false element on the Internet. People can hide behind the presenting an anonymous personality. However anonymity on the Internet isn’t always a bad thing though, it can only really be harmful if placed in the wrong hands. “If everyone on the Internet was anonymous, these privacy issues would not occur” (Private Prozy, 2009). This means if everyone on the Internet hid behind either anonymous profiles or fake profiles, we would not have the problem with people being able to access personal information if users never offered it.

Through presentation women chose to put their faith into Social Networking more than men. It is found that on most social networking sites, more women choose to create and maintain profiles than men (McCandles, 2009). This may just mean more users claim the female gender than the male gender in the online registration. But women on Social Networking Sites often feel that the medium is a better communicator or a better link to allow relationship to form and develop rather than men. Or maybe its just has something to do with women and their obsession with socializing. For women and men of today’s millennium generation they always needed a way to present their “uniqueness, their specialness and garner the attention and praise of the masses. Facebook, MySpace, YouTube and Twitter filled the bill” (Kwenskin, 2009). As Social Networking Sites now allow users to present quite narcissistic personalities and offer new and exciting mediums of computer mediated communications.

Social networking Sites are much more than forms of communications. They can take on many different styles of presentation of its users. From personal, fantasy to business and even professional.  It can be seen as the way people analysis or assess the reputation of a users, despite it being ethically wrong to judge a book by its cover, others still do. With the easily accessibility of technology on the internet like being able to google another to find out information about them, the way we as users presents ourselves on the world wide web is becoming even more and more important. The cyber world ‘you’ now will have a way of being able to be reflected back to the real world you.

Boyd, D. Ellison, N. 2007. “Social Networking Sites: Definition, History and Scholarship”. Journal of Computer Mediated Communication. Vol. 13. No.1. pp. 210-230.

Chaaban. 2009. “Social Networking Sites May Hurt Your Job Search”. Tarek Chaaban. Accessed 31-10-09. http://www.chaaban.info/2009/11/02/social-networking-sites-may-hurt-your-job-search/

Kwenskin, S. 2009. “On Narcissism, the Internet, and Social Networking Sites”. In Psychiatric Times: The Couch in Crisis. Issue 19, October 27th.

McCandles, D. 2009. “Chicks Rule! Gender Balance on Social Networking Sites”. Information is Beautiful. Accessed 31-10-09. http://www.informationisbeautiful.net/2009/who-rules-the-social-web/

Private Proxy. 2009. “Anonymity, Good or Bad?”. Accessed 31-10-09. http://www.privateproxysoftware.com/Blog/anonymous-surfing/anonymity-good-or-bad/

Social Guy. 2009. “Survey Highlights Impact and Risks of Social Networking for UK”. Sociable Bog.com. Accessed 31st October. http://www.sociableblog.com/2009/11/02/impact-and-risks-of-social-networking-for-uk-businesses/

Wheeler, R. 2009. “How Young is Too Young For Social Networking?”. Timesunion.com. Accessed 31st October. http://blog.timesunion.com/albany/how-young-is-too-young-for-social-networking/2184/

Williams, H. 2009. “A Brief History of Social Networking Sites”. WebHost BootCamp. November 3rd.

09/10/2009



#DIGC102 Week 10

IRAC Interviews:

The Fake Steve Fielding,

Each set of questions were diuble barrell and allow the interviewee to manipulate the way the interview went, as he could pick and choose the part of the questions he wanted to answer. This isnt very good when considering you may not gain the information you actually want to extracte form the subject. He managed to use this to his adavntages as well by makeing sure his adgenda (in this case political view on the real Steve) to come through.

Questions:

www.movieforums.com - Movie Reviews

1. To what extent are your movie choices influenced by other user reviews on Movie Forums?

2. What types of emotions are evoked when you find many agreeing with your responses? Could you compare these feelings to those experienced in person-to-person interaction?

3. How do you feel when people refute your review on a movie? Do you take it to heart?

4. Within what context do you navigate around Movie Forums? Do you follow particular users/genre or do you float around? Why?

5. Do you feel as if your forum participation is secretive and do you feel the need to review every movie you have seen?

6. What provokes you to use movie forums and share your thoughts with other users?

7. Do you feel as if it is easier to express yourself via Movie Forums than in real life conversation? Why?

8. Why did you chose that profile image to represent you and why not use a real image of yourself?

9. How do you structure your movie reviews? Is there a specific way you go about writing them, or do you write whatever spontaneously?

10. How has the use of movie forums shaped your daily/weekly activities?

11. What makes you feel like a significant part of this community?

12. In what ways is the forum lacking? In terms of engagement, interactivity, creativity, manifestation of information and so forth?

13. Movie forums are popular over the internet, why did you choose movieforums.com?

14. When reviewing movies, have you somehow developed a relationship with fellow users who you are constantly talking to on the web site, and where have these lead? (constantly arguing on boards,or civilized converstions throughout forums etc)?

15. Through past conversations, have you felt compelled to use inappropriate language to get your point across, and what lead you to this? 

16. Is there anything else you would like to add about Movie Forums?

Members: Michelle Diab, Emily Dodd, Kate Nealon and Arianne Puckeridge

07/10/2009



#DIGC101 Our Youtube Clips.

Acadmeic Intergrity Videoes.

Personally my winner: Food for Thought

 http://www.youtube.com/watch?v=ZgTG6PYSTUY&feature=PlayList&p=4654E7281F30605C

Visually I loved the Silent Film theme, it was very clever and diffenerent for ther others.

I like the witty line “Plagiarism is like stealing the words right out of someone else’s mouth”! It was very well put together and you have to reward the fishing out of each individual letter in ‘cheat’ out of the soup.

11:18



#DIGC101 Reflection Essay

On my online project one of the aspects I really wanted to incorperate was a sort of platform I wanted users to be able to paticiapte on. I have found that people feel more comfortabel relating visually with my personas blog post rather than the textual content. So I want my Reflection Essay to look at the power of visual images in online communities. I dont have a specific question, but I wanted to incorperate the popularity of Flickr and images in social networking sites (like profile pictures and backgrounds that define the person or identity you want to create). Also folksonomy and tagging, and how they can be forms of communication or interactions between people.

They say a picture contains a thousand words and I am starting to belive that. I want to see if there are any tertiary article about visual content. An exmaple maybe the popularity of emoticons replacing already shorted mobile slang words, for faster communication. Maybe visual is the next step in the technolgical communications, like posting a TwitPic rather than a Twitter tweet.

03/10/2009



DIGC101- Week 9 Flickr

The theme of my Flickr image search was artistic images of cycling or people bike riding. I wanted to keep it within the pop culture theme of my project.

Okay so the tags I used to search for these types of images were as follows: *fashion bike, *bike, *cycling, *riding. I found tags to be way more effective than just name searches, because it gave me more options of the types of images I was specifically looking for. Just searching gave me to many options of mixed images that often didnt even have anything to do with my theme!

I added my favorites from those images I discovered and made my own gallery: Scenery Cycling (http://www.flickr.com/photos/42791923@N08/galleries/), tagging the name of my gallery in each picture.

When I added the images owners to my contacts list I actually discovered that majority of the pictures acme from the same photographer ([Zakkalicious / Mikael]).

How does Flickr own, define and use the conecept of interestingness?

I discovered that Flickr uses some form of formula, combining comment numbers, hit figures, number of tags and notes on an images to determine its interestingness. This is simply showing which is the most popular not only on views but all round, an images that can cause discussion!

and algraithim of commnets, hits, tags and notes

24/9/2009



#DIGC102 - Industry Analysis Report

How have Online Social Networking Sites managed to establish themselves as billion or million dollar industries, whilst offering free products and services to consumers?

The Internets new Web 2.0 format has allowed for the cultural dominance of Social Networking Sites in today’s society. A Social Networking Sites ability to rely on the new participatory culture of web participator’s has seen the larger influx in users of these sites. These networks rely on the participators to drive the content, whilst offering a platform to interact within. Social Networking Sites also combine already popular and effective communication channels like email, file sharing and instant messaging to the new 21st century generations. These websites have managed to manifest into multi-million dollar companies, by merely only offering a free communication platform. These companies have managed to expand a free service, into a culture revolutionise that can produce revenue in a number of different ways.

The current three largest Social Networking Sites, Myspace, Facebook and Twitter do place a lot of their profits, or their potential future profits, in advertisements. Facebook Inc. the company behind the website chose to remain privately owned by creator Mark Zurkerburg, but still manages to gain investments and revenue from selling privileges to the company. Microsoft brought 1.6% of the social networking site for 240 million dollars, giving them preferred stock rights like ‘liquidation preferences’ on the sites advertisements (Business Week, 2006). This means that Microsoft is able to have exclusive rights to banner and international advertisements, with the exposure to what is a large number of the sites users can view. Unlike Facebook, Myspace was sold off to media mogul Rupert Murdoch’s company Fox Interactive Media in 2005. Through advertisements Fox Interactive Media gains income from those wishing to expose their company on the Internet, as well as selling data to advertisement and marketing companies. Myspace has the ability to monitor the behavioural patterns of its users and classify them demographically. Myspace is just behind Yahoo on the capacity of data it collects (Comscore, 2008), allowing marketers to strategically position ads so their target market can view them. Fox Interactive Media controls other websites such as RotenTomatoes.com, PhotoBucket.com, IGN.com and AskMen.com, which also offer free services but profit in the same ways.

Behind each website is a functioning company that deals with the social networking sites as businesses. Myspace requires over 100 employees to function, Facebook hires nearly 900 and the relatively new network site Twitter that has only developed over the past few years employs 52 workers. Twitter was originally controlled by the company Odeo, but became too large when in February 2009, Twitter experienced a “monthly growth of 1,382 percent” (Hoffman, 2009). A sub division of the company was created under the name Twitter, but both are still controlled by CEO Evan Williams. What makes these sites such efficient businesses is the fact that these sites are 24 hours, 7 days a week functioning organisations with global capacities and platforms.

The companies behind these social networking sites have started to compile ideas to expand their sites revenues. Myspace team members tossed around the idea of charging a service fee, but felt this may reduce their user numbers and Myspace’s ability to sustain a large and popular communication community (freemyspace.com). So Fox Interactive Media chose to expand the Myspace name and brand into other avenues. Fox created Myspace Records, a music record company that would produce profits from undiscovered musical talents wishing to use Myspace as a starting platform. By signing new brands, the label and Myspace brand is synergising multiple media platforms to the name.

As Twitter starts to develop, the company is starting to work out potential ways for in which they can become a profitable company. Board member Todd Chaffee feels that one avenue for company revenue maybe through e-commerce (Miller, 2009). Companies already use Twitter as a promotional tool to reach consumers with and consumers seek out the network sites for product recommendations. Since the two already overlap, Twitter just wants a way in which and the platform for the buyers to seller transaction to take place, while profiting themselves.

Another way for non-profiting websites to make revenues for the companies behind them is to gain investments. Facebook has multiple investors who are willing to put money into the company to hopefully gain some reward from the websites popularity and growth. Some examples are when Facebook was beginning the company received its first investment from businessman Peter Thiel, co-founder of PayPal. He invested $500, 000 it what was just still a concept in the works. Hong Kong businessman Li Ka-shing made a personal investment of $60 million into Facebook Inc. in November 2007 at the height of the Social Networking Sites popularity (Tehran Times, 2007). Despite all these investments, Facebook has only just recorded a ‘cash-flow positive’ (CBS News, 2009) in September 2009.

Social networking Sites have managed to become extremely popular and effective forms of communication toady mainly due to the dominance of the Internet in society. As these web sites look to use the free services to fund running orgainstaions, the future is unknown as to whether they shall keep gaining investments, or crash financial from lack of profits. The Social Networking Sites like Facebook and Myspace that have managed to stay around for quite some time, showing that their ability to expand the sites as brands as probably the most important part. It is unclear as to whether the recent success of Twitter will continue, but on thing is for sure if the company is going to survive they will need to expand their business beyond offering just a simple communication platform to compete with others.

BusinessWeek. 2009 “Facebook Stock For Sale”. http://bx.businessweek.com/facebook/facebook-stock-for-sale/9209349902252372147-97d58cd291c775ea1183dade02f1a258/ Accessed (10/09/09).

Crunch Base. 2009. “Facebook”. http://www.crunchbase.com/company/facebook. Accessed (11/09/09)

Crunch Base. 2009. “Myspace”. http://www.crunchbase.com/company/myspace,. Accessed (11/09/09)

Crunch Base. 2009. “Fox Interactive Media”. http://www.crunchbase.com/company/fox-interactive-media, Accessed (11/09/09)

Crunch Base. 2009. “Twitter”. http://www.crunchbase.com/company/twitter . Accessed (11/09/09)

Crunch Base. 2009. “Odeo”. http://www.crunchbase.com/company/odeo,.. Accessed (11/09/09)

Facebook. 2007. “Facebook and Microsoft Expand Strategic Alliance”. http://www.facebook.com/press/releases.php?p=8084. Accessed (10/09/09)

Facebook. 2007. “Product Overview FAQ: Facebook Ads”. http://www.facebook.com/press/faq.php. Accessed (10/09/09)

Free Myspace. 2003. “Paying, I Don’t Think So!”. http://freemyspace.com/I-2.jpg. Accessed (10/09/09)

Hoffman, Stefanie (April 29, 2009). Twitter Quitters Outnumber Those Who Stay, Report Finds”. United Business Media.

Miller, C. 2009. “Twitter Plans to Offer Shopping Advice and Easy Purchasing”. The New York Times.

NewsCorporation. 2008. “Fox Interactive Media”. http://www.newscorp.com/management/fim.html. Accessed (11/09/09)

Story, L and comScore. 2008. “They Know More Than You Think” in Story, Louise (March 10, 2008. “To Aim Ads, Web Is Keeping Closer Eye on You”. The New York Times (The New York Times Company).

Tehran Times. 2007. “Li Ka-shing invests 60 million dollars in Facebook: report”. http://www.answers.com/topic/facebook. Accessed (10/09/09)

18/9/2009



#digc101 Project Update.

Just finished my second lot of blog postings for my online personality.

Check it out if you wish www.myspace.com/k8e_n

09/9/2009



#DIGC101 Week Seven- Google Sites

Ah google sites! Your the missing link that my web project needed all along. I was toying with way to allow my users to be updated with content cahnges to my personas blog (Myspace doesn’t have RSS feed) and this maybe my way how!!

I am going to us my site, as a form of double blog space. One side shall show links back to this tumblr space to redirct to my class and exercise blogs and update on any new additions. Cause I use this Tumblr site for DIGC102 as well, this may de-clutter all my information and posts aswell.

The other side shall be used to give updates and descriptions on my perosna blog. I am also using it to store and generate my ideas for future content (rather than my notebook for a change). Plus it shall document my quest to broaden my blogs readership, by examding ‘rubypearl’ through mulitple platforms. Facebook groups and Youtube clips are my next frontier.

08/9/2009



#DIGC102- Presentation.

Research Area


- which industry


Online Social Networking Sites

- Important

Online Social Networking Sites have managed to revolutionize communication in the 21th century to become almost dominant forms of media themselves rather than just simple websites of the Internet. The Internets ability to provide sub-categories of communication (SNS being one form (P2P), email, file transfer, instant message chat (chat rooms))

3 Companies: - Myspace (Fox Interactive Media- Owned by News Corporation), - Facebook (Facebook INC.) and – Twitter (Odeo, originally then later established branch off company Twitter- both run by Evan Williams)

Research Question


- What are you asking?

1) How have Online Social Networking Sites managed to establish themselves as billion or million dollar industries, whilst offering free products to Consumers?

Resources


- sources


Wiki Pages, content is controlled possibly by the SNS organistions themselves: http://en.wikipedia.org/wiki/Twitter, http://en.wikipedia.org/wiki/MySpace, http://en.wikipedia.org/wiki/Facebook

Crunchbase.com- http://www.crunchbase.com/company/facebook, http://www.crunchbase.com/company/myspace, http://www.crunchbase.com/company/fox-interactive-media, http://www.crunchbase.com/company/twitter, http://www.crunchbase.com/company/odeo,

- where are you looking?

- Advertising policies

- how the companies operate, the structure and layout of each company

- social changes that have come form SNS and there impact on creating new aged communities, resulting in other companies to invested in SNS

-  how companies are expanding the SNS to evoke more revenue (Myspace Records)

Issues/problems


- No real variety in Academic sources (all point to Dana Boyd.)

Brief findings


- what you’ve found already

Myspace – employees 1000

- Myspace at it’s peak has looked at charging for useage, but scrapped the idea after Facebook satrted to take off and the threat of losing users.

-Myspace is second to Yahoo in selling data of users

- Shortly after MySpace was sold to Rupert Murdoch, the owner of Fox news and 20th Century Fox, in 2005 they launched their own record label, MySpace Records, in an effort to discover unknown talent currently on MySpace Music.

Fox Interactive Media-

- Also own Rotten Tomates.com (movie guides), Photo Bucket.com (photo sharing site), IGN.com video games network), Askmen.com (men’s health site)

Facebook – employees 900+

- remains privately own, currently refuses to sell.

- Microsoft purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion. The stock gives the ceratin rights in advertisment as well as a share in the company

- hong kong business man privately invested over 2 million dollars in Facebook.

Twitter- employees 52

-for February 2009, Twitter had a monthly growth of 1,382 percent

- Twitter board member Todd Chaffee forecast that the company could make money from e-commerce noting that many users may want to buy items directly from Twitter since they already use it to get product recommendations and since companies already use it to promote products.

07/9/2009



#DIGC101 - Week Six Post

 Within my groups current production of our Plagarism themed YouTube clip, I have one of the role that requires me to submitt content. As we have chosen to do animation, majority of the group is sending in our own photoshopped crafted pictures, for digital animation.

Currently I am constructing three images in the photoshop software to be collaborated with my other group members works.

This task has help me define and discover just what academic integrity is all about. Learning about education integrity as more than just plagiarism it could potenialy be marking practises or even they way a lecture communicates to students. 

As a group we chose to focus on plagiarism within students who submit work for marking and the consequence these actions hold.

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